Tone of Voice

Guidelines

Informal

Speak with an informal but professional tone as we are a young and driven team who believe in making a difference together. Informality helps us to close the gap between tech and humans.

Active voice

At all times our tone should make us feel approachable. To ensure this we always use an active voice and if applicable we use “we” instead of talking about Leviy in third-person.

Avoid gender

Avoid gender pronouns such as, he/she or his/her. If this is not possible use they or their. Speaking in second person is best. It fits in with our informal tone as it refers to the client or user.

Do's and don'ts

Informal

Use je/jouw in Dutch instead of u/uw.

• Do: Hier vind je jouw profiel informatie, zoals je naam en e-mail en je acount instellingen, zoals je rol en gekoppelde groep.
• Don’t: Hier vind u uw profiel informatie, zoals uw naam en e-mail en uw acount instellingen, zoals uw rol en gekoppelde groep.

Use exclamation marks to celebrate successes but don’t overuse them.

• Do: Well done! You have registered your first user.
• Don’t: Well done!! You have registered your first user!

Active voice

• Do: These user types may view, add, edit and delete files in this category.

• Don’t: Files in this category are viewed, added, edited and deleted by these user types.

• Do: We believe that managing users should be easy and effortless, so you can focus on what is really important.

• Don’t: Leviy believes that managing users should be easy and effortless, so you can focus on what is really important.

Avoid gender

• Do: If you are experiencing any difficulty with your Leviy account, contact your system administrator or visit Leviy Support.
• Don’t: If you are experiencing any difficulty with your Leviy account, contact your system administrator if he or she can help you or visit Leviy Support.